How I Work
We live in the digital age where consumers shop from the comfort of their homes. They want access to products and services quickly and efficiently. For these reasons alone, the importance of engaging your customers with effective electronic communication and marketing is vitally important. When your company or organization has newsletters, product releases, and other special announcements that catch the reader’s attention, they’re more likely to engage and your bottom line grows as a result.
When working with clients that need copywriting, it’s important to first understand who you are as a brand or company. What is your mission statement? What’s the image you’re trying to portray? What are your core values? What has and hasn’t worked in the past? Do you have an e-mail list?
The next step is to understand who your target audience is as people. What are their likes and dislikes? Socioeconomic status? Age? Political affiliation? Where do they live? How do they consume their information? What do the read and watch on television?
By taking the time to answer each of these questions in-depth, we can form a marketing strategy that makes the most sense for you.
When you hire someone to increase your capture rate and grow your bottom line, that person needs to be focused solely on getting you results. For this reason, I only work with a small number of clients to ensure that the work I do achieves those results.